Great Reads
Unmarketing
by Scott Stratten
The most enjoyable social media book ever written. I had the pleasure of meeting Scott personally as he so kindly came to speak to the students in my social media course. For anyone who has seen Scott speak but have yet to read the book Scott writes with the same flair that he speaks with. His message, “Stop Marketing, Start Engaging” and he walks the walk. Scott engages with his followers not only in his book but daily in the world of social media.
The Now Revolution
by Jay Baer and Amber Naslund
Jay and Amber right an enjoyable “How To” book on the 7 shifts you need to make in order for your business to compete in today’s market. Faster, smarter and more social are the goals they define in this great read.
Never Eat Alone
by Keith Ferrazzi
This is one of the first business books I read coming out of my own education and the lessons I learned here are unwavering. I had the pleasure of watching Keith speak and he is equally as interesting in person as he is in this book. Social media is all about relationship building and this book is all about the fundamentals of building strong relationships, packed with important thoughts on how to build your network of colleagues, contacts, friends and mentors.
Six Pixels of Separation
by Mitch Joel
Just as the title states we no longer live and do business in a world based on the Six Degrees of Separation, instead our world is separated by only six pixels. This book is one book every business person should read if they wish to remain current with the way business is done today.
Great Blogs
Six Pixels of Separation – A vital read for anyone trying to market anything and anyone who wants to stay current in the world of digital marketing.
Unmarketing.com - Full of passionate rants on all things social media this is the before and after to the great book Unmarketing.
Brass Tack Thinking - Amber has so much knowledge to share both to those who live and breathe the world of social media and for those who are juts beginning to learn what it is all about.
Convince and Convert - Jay and other contributors write an imperative blog for anyone who is in business and is even considering diving into the world of social media. Not to be missed!
